Benefits of Sensodyne Sensitivity & Gum Original Toothpaste: Gum health and sensitive teeth require specialist attention. It is a daily dual action fluoride toothpaste that relieves tooth sensitivity and improves gum health* It builds a protective layer over sensitive areas to relieve tooth sensitivity while targeting and removing plaque bacteria that can cause gum problems. *With twice daily brushing

Apply at least a 1-inch strip of product onto a soft bristle toothbrush.
Brush teeth thoroughly for at least 1 minute twice a day (morning and evening), and not more than 3 times a day, or as recommended by a dentist or doctor. Make sure to brush all sensitive areas of the teeth. Minimize swallowing. Spit out after brushing.

Refer to packaging

When using this product, if irritation occurs discontinue use.
Stop use and ask a dentist if:
Sensitivity persists or worsens. Sensitive teeth may indicate a serious problem that may need prompt care by a dentist.
Pain/sensitivity still persists after 4 weeks of use.