Your child first teeth requires special care. Jordan Step 1 Toothpaste is specially formulated with 0% SLS, sugar free and at recommended fluoride level suitable for kids aged 0-5 years old to protect milk teeth. The toothpaste has a mild fruity flavour for delicate young mouths. Taste loved by kids. Effect loved by adults.

Children aged below 6 years: Use a pea sized amount for supervised brushing to minimize swallowing. Do not swallow. Recommended to spit out after use.
Dental Health Tips: Brush 2 minutes at least. Brush at least twice a day, once in the morning and once before bedtime. Visit dentist for dental check-up at least once a year. Limit consumption of sugary food and drinks.

Sorbitol, Aqua, Hydrated Silica, Cellulose Gum, Flavor, PEG-32, Sodium Benzoate, Sodium Saccharin, Cocamidopropyl Betaine, Sodium Fluoride, Trisodium Phosphate, Sodium Chloride, CL 42090 Contains: Sodium Fluoride 500 ppm F *Sulfate free = 0% SLS (Sodium Lauryl Sulfate)